Growing a steady readership is a HUGE part in running a successful blog. In order to do that here on GFwLB it was my goal to complete an e-book that is offered to anyone who signs up for the mailing list. I simply used Publisher to create the e-CookBook (it’s very simple for Microsoft users as it is similar Word.) For Mac users I have heard iBooks is pretty intuitive as well. In the end you want to end up with a PDF copy of your e-book as this is the most universal file format to use.
Use the link above to sign up and get $30 towards your paid membership. (And so will I! It’s a win-win!)
What is Mailchimp? It is a really awesome, user-friendly mail management system that can send out personalized e-mails, RSS feeds and even automated e-mails when a subscriber signs up. Some of these features (i.e.- the automated e-mails) are only for paid members, but it’s definitely worth the $$.
Once you have synced your Mailchimp account with whatever signup form you are using (check out HelloBar if you haven’t already!), synced/imported your current e-mail subscriber list into Mailchimp, and created your e-book in PDF format then you are ready to begin.
***These instructions will be specifically for WordPress.org users but any other blog platforms work from Step 2 and on.***
Step 1: Upload your e-Book to your Media Library in WordPress
- Go to Media–Add New.
- Select Files–Select your e-book in PDF format and upload it.
- Go to your Media Library and click on edit underneath your PDF file.
- Copy the permalink shown on your screen.
Step 2: Create an Automated Campaign in Mailchimp
- Click the 3 bars located on the upper left corner of your screen — Select Automation.
- Click Create Animation Workflow in the upper right hand corner of the screen.
- Click the arrow on the left side of the screen and select the list your new subscribers will be joining.
- Select “Joins List Group”
- Fill out the next 3 pages to your preference.
- You can change the delay at the top to whatever you prefer.
- And then click on the right where it says “Design E-mail” to design the e-mail your subscribers will get when they sign up for the list.
**Want to see what mine looks like? You can sign up for my e-mail list by going here! You will then receive your e-mail shortly 🙂
- Click the pencil icon (to edit) while hovering over the area you want to change.
- Don’t forget to include your link to the e-Book you created by either placing it directly into the text or putting a picture in the e-mail and creating a link from the picture.
- Schedule when your subscribers get the e-mail (I suggest as soon as possible!)
- Click on the arrow on the upper right hand corner and choose Save and Return to Workflow.
- Either click on the upper right hand corner and select Send a Test E-mail, Save and exit to edit further at another time, or click on the bottom right and Confirm.
- Congratulations!!! You have created your first automated e-mail!
If you have any questions please leave a comment and I’ll help you out. Check out the blog’s income reports for more info and blogger resources!